Why Made in Portucale?

Why Made in Portucale?

Why Made in Portucale?
At the end of 2016, three friends and colleagues from other businesses, and already with a remarkable professional career, concluded that there was a gap to close in Portugal.

João, Nuno and Marco when traveling for business or pleasure do not find much of the quality that exists in Portugal, in terms of food and drinks for example.

On the other hand, these three entrepreneurs recognized a great deal of quality in many manufacturers, but the domestic market is fortunately much for a market too small for such a quality offer.

This is how the idea was born, to create a platform that allows anyone in the world as a consumer of high-end, differentiated, and region-specific products, or professionals, companies, retailers or logists looking for gourmet products or who are not massed in Great stores.

Afterwards, business partners joined together, thus ensuring exclusivity in representing Portuguese brands and products outside Portugal.

And why Made in Portucale?

Easy, Portugal is a nation formed since the year 868 AD, and is currently a country in southern Europe, located on the Iberian Peninsula, which borders Spain.

Its location on the shores of the Atlantic Ocean influences today and in the past in many aspects of the country's culture, such as salted cod and roasted sardines that are typical national dishes among many others, with a huge gastronomic heritage, beaches are sought after and good destinations. Part of the architecture of the country dates from the 16th to 19th centuries, when Portugal was a powerful maritime empire, indeed the world today is much of what was determined in Portugal and Spain.

The Portuguese State originated in Portucalense County, established in the 9th century as part of the Reconquest of the Asturian kingdom, and the county became part of the Kingdom of Leon in 1097.

The Portucalense County (868 - 1139) was a county that emerged during the process of the reconquest of the Iberian Peninsula by Christians and from that time comes the current country that everyone knows about Portugal, Fado, Amalia, Cod, Eusebius, Benfica, Porto. , Sporting, Cristiano Ronaldo, European Champion Country, League of Nations Winner in Football, Salvador Sobral, Durão Barroso, António Guterres current UN Secretary-General, etc., although the name of the country comes from its second largest city, Porto, whose name Latin Celtic era was Portus Cale, and so we know why we do not pay tribute to our past and our history, nine centuries of much heritage to share, and why not the trademark meanwhile made in Portucale.

So it was www.madeinportucale.com.

Finally, the e-commerce project was incubated at Startup Sintra, a technology project incubator where it was allowed to take its first steps and launch in 2017.

Returning to the initial idea, we have started to create our own production capacity on the one hand and on the other hand to establish exclusive and partnership relations that allow us to ensure the representation of brands and products with an identity that we call premium products, basically based on the following permissions;

- Products that are not massified in the usual channels, commerce, distribution, supermarkets, etc.

- Intrinsic quality to the product.

- Product representative of a region of Portugal.

- Produced 100% in Portugal and whenever possible with its own associated history.


Wines, liqueurs, craft beer, gin, olive oil, organic products, etc. They can therefore be directly from the place where they are produced with history, wisdom, love and affection, to be shared with the world, just a click away.
Startup Sintra, 2 de Janeiro de 2017